Person A
Product Manager
Consent
Scenario
The PM has been auditing the onboarding experience and believes the current data-use consent screen is failing users — people are clicking through without understanding what they've agreed to, and drop-off is high.
The PM wants to redesign the consent flow itself: clearer language, granular toggles, and a "what this means" layer. They're going to pitch it to the Head of Growth, who has final say on any onboarding changes.
You want
Approval to redesign the data-use consent flow — replacing the single screen with a layered flow that includes plain-language explanations and granular opt-ins for different data uses.
You know
- An unmoderated test with 20 users showed they couldn't accurately describe what they'd just agreed to 60 seconds after clicking accept.
- Regulators in two of your markets have signaled tighter enforcement on "informed" consent in the next 12 months.
- Customer interviews from sales mention "I don't really know what it does with my data" as a top-3 objection.
Considerations
- Reframe the screen from "compliance hurdle" to "first trust moment" — the first thing the product asks of the user.
- Offer to A/B test the new flow against the existing one before any full rollout.
- Quantify the regulatory risk in business terms, not legal ones.