Person B
Head of Growth
Consent
Scenario
The PM has been auditing the onboarding experience and believes the current data-use consent screen is failing users — people are clicking through without understanding what they've agreed to, and drop-off is high.
The PM wants to redesign the consent flow itself: clearer language, granular toggles, and a "what this means" layer. They're going to pitch it to the Head of Growth, who has final say on any onboarding changes.
Your position
You like trust in theory. In practice, you need as many new users as possible.
Your constraints
- The current 18% drop-off rate at the consent page is a deliberate trade-off — legal asked for that exact screen wording six months ago and you negotiated it down from something worse. Re-opening it could make the screen longer, not shorter, once legal weighs in again.
- You have a board update in three weeks where activation rate is the headline metric.
- Granular consent toggles sound good, but at a previous company you saw them reduce opt-in rates for the data the personalisation engine needs to actually work.
Things to ask
- If people opt out of personalization data, the product gets worse for them. Have you modeled that?
- Could we just rewrite the copy and call it done?
- Is the screen really the problem, or is it that we're asking too early?